Torch The Challenge The Solution Proven Results About Us Get Started

Understanding the Problem

THE CHALLENGE

We've identified 5 key marketing tendencies that are standing in the way of businesses increasing and maximizing their sales and lead generating potential. You may be active on social media, update your website, and even dabble in radio and television, but the return on your investment is nowhere to be seen or far less than you'd like. This is where Torch comes in.

No Plan

No Targeting

No Measure for Success

No Engagement

No Time or Experience

Many businesses will often dip in an out of advertising, spending sporadically and with with no plan or direction. A common trap that many businesses find themselves in is only spending when they see sales drop; at this point, it's often too late and the objectives they think they're reaching are no longer the main issue. A thoughtful marketing strategy analyzes both your current status and future goals to put together a plan that will allow businesses to increase the profile of their brand, the amount of leads they receive, and, most importantly, their cashflow.

Most businesses don't identify their target markets and, instead, opt for the route of casting a wide net with their marketing. The trouble with this strategy is that not only is it limited in its ability to target, but it's often very expensive. This form of advertising can often come across as distracting or annoying, simply because you're unnecessarily exposing your brand to consumers that aren't interested. These traditional methods - like print, television, and radio (while not all bad) - simply lack qualities that modern advertising requires.

With very limited abilities to capture information, track users, promote conversion, and generate leads, many traditional advertising tactics make measuring success neither easy nor transparent. As marketers and business owners alike, knowing what works and what doesn't work is key to structuring thoughtful marketing plans that maximize time, opportunity, and budgets.

Customers want to be entertained, to be engaged, and to believe in the product or service they're interested in. Unfortunately, most business owners try to design ads and copy themselves only to end up getting frustrating, all the while spending countless hours that result in little to no success.The trick is not just designing content: it's about designing content in a way that encourages users to read more, share with their friends, inquire, and just generally take action. This action may not take place right away, or even in the same medium where they first saw it, but it still sparked something that got them involved.

Digital marketing takes a considerable amount of time and knowledge in order to understand how, when, where, and why to create effective ads. Being able to integrate targeted links, analytics, ad compliance, ad budget monitoring, cross linking, lead generation integration, and more can be overwhelming to the business owner. This is a lot of work for an experienced person, let alone an inexperienced one. Turning to professional marketers not only allows business owners to spend more time running their business and less time worrying about marketing, but it also creates a better end product that's produced in less time.


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"John and his team are great at what they do. It is clear that they put significant time and effort into all of their work, and they are easy and pleasant to deal with. Very happy with the product and services provided and they are competitively priced. Highly recommend."
"Fifty & Two Sports Mgmt"
"Great Team who does great work. Very knowledgeable and easy to work with."
"Mercers Marine"
"John, Pat and the team at JAC have been fabulous to work with! I've seen steady growth in new business and retention of clients since starting digital marketing."
"Healthy Balance"
"Thank you for the creativity and top-end service you provide Carbon Core fitness. Your team are without a doubt the best in the business. If anyone is looking for a marketing team that brings your company to the next level look no further then JAC"
"Carbon Core"

Overcoming the Problem

THE SOLUTION

Marketing may sometimes feel like you're taking stabs in the dark, but we take a systematic approach that's built on years of experience and success. Once we take some time to get to know you, your business, and your market we can get started on implementing a strategy that will tackle your pain points and open up new opportunities.

Market Assessment

Knowing your competition and market conditions is just as important as knowing your own business. Preparation is key to success.

Integration of New Tools

From posting content, to tracking leads, to full websites, we arm your business with a full arsenal of new tools that increase reach, engagement, qualified leads, and revenue.

Brand Assessment

Your brand is so much more than your logo. We take an in-depth look at every component of your brand to uncover improvements that will change how people perceive who you are and what you do.

Promote, Convert & Grow Loyalty

Marketing is all about reaching the right people at the right time. Properly exposing your brand and nurturing these connections will help to ensure growth for your brand.

Integrate Sales & Marketing Processes

These two things need to be in constant communication to work their best. Integration across these two areas will make your business more agile in its response to the market.

Track, Measure & Report

As a business owner you have the right to know where your marketing dollars are being spent and what your return is on them. That's why we diligently monitor everything we do and report at regular interviews.

SIGN UP

Sign up for free and receive a 1 page plan on the basics of how best to accelerate your business. We will connect with you via web/video and walk you through the main aspects of lead improvement and conversions.

The solution's success.

PROVEN RESULTS

Markets

Select an industry below to see how the Torch program has rebuilt brands, increased revenue, and realigned how businesses market themselves.

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Automotive

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Health Services

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Accomodations

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Associations

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Professional Services

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E-Commerce

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Real Estate

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Fitness

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Retail

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Food & Beverage

13M

Annual Impressions

150%

Over Sales Goals

1000+

Leads in One Year

15,000

Annual Link Clicks

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500,000+

Annual Impressions

3000

New Followers Annually

13,000

Annual Page Views

$10,000+

Raised Through Crowdfunding

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400+

Leads in Six Months

2.8M

Impressions in Six Months

20%

Increase in Occupancy

500,000

Annual Page Views

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20,000

Annual Unique Users

+500%

Monthly Page Views

2.2M

Annual Impressions

20,000

Annual New Users

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2.6M

Annual Impressions

800+

Qualified Annual Leads

2.5M

Annual Social Impressions

700%

Increase in Annual New Followers

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+300%

Increase in Online Sales

40%

Increase in Total Sales

+40%

Online Store Conversion Rate

1600%

Increase in Engagement

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900+

Qualified Leads

2.2M

Annual Impressions

+300%

Annual New Followers

10,000

Social Link Clicks

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370+

New Leads per Year

234%

Social Media Impressions

+50%

Increase in Web Users

7,000

Annual Webpage Views

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+150%

Annual Impressions

+60%

Annual New Followers

14,000

Annual Engagements

40%

Increase in Total Sales

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1600%

Increase in Social Impressions

400%

Increase in Engagement

20,000

Annual Page Views

300%

Increase in Followers

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JAC is an award winning digital marketing agency specializing in front end development, custom programming, web design, app development & digital strategies. We work with clients to create beautiful, functional websites and custom applications. Our strength as an agency is our ability to effectively integrate digital and marketing strategies, mobile, web design and development to generate great results. We’ll give you an effective technology foundation that is right for where your business is now, and where you want it to go.

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